Atlanta-based Impact Project and Communications professional with experience promoting community and sustainability initiatives. Proven track record in content creation, project management, event coordination, and strategic communications. Adept at managing creative projects from concept to completion, ensuring brand consistency and fostering inclusivity. Passionate about driving connectivity and economic growth in urban revitalization projects. Catch me cooking, doing arts or crafts, or walking on the BeltLine with friends.

Client Context: Provide product designs to increase sharing and engagement, and encourage people to minimize their ecological footprint, fostering awareness and participation in environmental sustainability through gamification and storytelling.

• Action: I conducted usability tests and user feedback sessions to learn key motivators for user engagement including benefits, existing barriers, and preferences for interactive features and incentives for sharing.

• Results: I presented a product strategy that engages users multiple times a month to buy back the Amazon Rainforest, expand market share, and drive interaction.